Do You Know How Hard It Is To Make This Shoe?
by Lisa Parra
March 8, 2026
Behind the Design of the Pump
Designing a pump that truly delivers on style and comfort takes real work.
At JustFab, every pump goes through months of design, testing, and refinement before it ever reaches your closet. From perfecting the fit to selecting materials that wear beautifully, this is the behind-the-scenes process that turns a classic heel into an everyday essential.
It Starts With The Fit
Fit is the foundation of every great pump. Our design team tests heel height, pitch, balance, and flexibility to ensure each pair looks polished while staying comfortable enough for all-day wear. Even the smallest adjustments can affect how a heel feels which is why we refine every detail before finalizing a design.
The Material Matters
The right materials make all the difference. Premium leather uppers and linings are selected for durability and comfort, while anti-slip soles provide added stability. Enhanced cushioning and responsive foam help distribute pressure evenly, creating a supportive feel from morning to night.
Why It’s Worth It
So, why does all of this matter? Because when a pump fits just right, you feel it immediately. The perfect balance, support, and the right materials all work together to create a heel you actually want to wear again and again.
“Pumps was an easy category to pick.” says Ledy Perez, SVP of Merch & Design. “When you think femininity, the first category from a footwear perspective that you think about is pumps."
